About the Project
EBJ Events is a Miami wedding and event planning studio whose work has been published in Vogue, seen on CBS and recognised by WeddingWire and The Knot for a decade running. Every year it hosts the EBJ Bridal Experience, a one-day showcase that puts South Florida’s top wedding vendors in front of engaged couples. The 2024 edition ran on 17 March at Jungle Island in Miami, and the campaign had to fill the room with ticket holders before the doors opened.
Davel Creative built the marketing campaign around the promise the event actually delivers—a one-stop shop from engagement to “I do.” Rather than advertising a venue and a date, the work sold the afternoon itself: meeting more than 100 vetted vendors in one place, seeing real weddings up close, and leaving with a plan instead of a list. Collaborative promotion with the vendor roster extended the reach far beyond EBJ’s own following, while a steady release of exclusive content and a countdown against limited ticket availability kept the event in front of couples as the date approached.
Execution spanned promotional posts and video content, a dedicated landing page supported by Google Ads, paid social campaigns on Meta, coordinated cross-promotion with participating vendors, and engagement tactics built on countdowns, giveaways and teasers. The campaign delivered 150,083 in reach and 330,056 impressions, drove 30,387 post engagements, and sent 16,600 link clicks through to the ticket page.
Credits
Date: 2024
Client: EBJ Events
Project Type: Event Marketing Campaign
Creative Director: Elen Gasparyan
Project Manager: Nina Hovhannisyan
Graphic Designer: Lusine Akojyan
