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Case study Event marketing

An evening with Bedros Keuilian. Every seat taken.

Mantashyants LA brought Bedros Keuilian to The Reserve in Glendale for one night: a keynote on scaling a business to seven figures. Together with the Mantashyants LA team, we ran the Event Engine around it, from the first ad to the screens in the room. On the night, 300 guests filled a room planned for 200.

Mantashyants LA October 1, 2026 The Reserve, Glendale, CA 300 guests

The Bedros Keuilian event page on desktop

The Bedros Keuilian event page on a phone

Results The numbers

From the first ad to a full room.

40,000+people reached by the ads

140,000+ad impressions

19,000+emails and texts sent

5,500+visitors to the event page

3,300+clicks from the ads

500+sign-ups

9sponsors and partners, credited by tier

300guests on the night, in a room planned for 200

The brief One night only

200 seats. A hard deadline.

Mantashyants, the largest Armenian business network in the world, has more than 1,000 entrepreneurs in 25 branches. Its Los Angeles branch booked Bedros Keuilian, the founder of Fit Body Boot Camp and a Wall Street Journal bestselling author, for an evening at The Reserve, a private members club in Glendale.

The room held 200 seats. Registration had to close on September 29, two days before the event, when the venue needed its final headcount. Every seat had to be sold by then.

Reach and retargeting

Meta ads put the evening in front of more than 40,000 people and followed up with the ones who visited the page without buying. The creative ran as a series: the speaker, the host, the countdown to the deadline and the sponsors.

Speaker post: Bedros Keuilian, from immigrant to empire builder

Countdown ad: registration closes September 29

Thank you post for the sponsors and partners

Outreach and retargeting

More than 19,000 emails and texts went out in two tracks, one for people who already knew the club and one for new contacts. Both counted down to the deadline: one week out, three days, tomorrow, today and the final hours.

One week out

Closes today

The final hours

A landing page built to convert

We redesigned the event page from scratch: the speaker's story, the host, the run of the night, the networking, the venue and every sponsor tier, with a live countdown to the deadline and a two-step checkout. More than 5,500 people visited it. Members and the public each had their own funnel, and once registration closed, visitors landed on a page that thanked ticket holders and pointed latecomers to the team.

Event page section introducing the host — **The host**Emma Sargsyan, introduced in the event's own visual language.

Event page section about the networking — **The room**Business owners and professionals in one room, and why the night was worth more than the talk.

Event page section crediting every sponsor and partner by tier, on desktop and phone — **Every sponsor, by tier**Main sponsors, sponsors and partners, each credited on the page, on desktop and phone.

Registration closed page on desktop and phone — **After the deadline**Registration closed on time, and the page kept working for ticket holders.

From sign-up to ticket

More than 500 people signed up through the ads, emails and texts. Two funnels ran side by side, one for members and one for the public, and the Mantashyants LA and Davel teams worked together to turn sign-ups into tickets, with every lead and ticket tracked in the CRM and both teams following sales on a live dashboard we built, seat by seat.

500+sign-ups from the ads, emails and texts

2funnels, one for members and one for the public

Sep 29registration closed on schedule, with every seat taken

A full room

On October 1st the brand carried into the room: a 10 by 8 foot step-and-repeat with every sponsor by tier, a membership roll-up with a QR code to apply, a printed program on every chair, custom wristbands, sponsor flags, and screen loops that welcomed guests, introduced each speaker and kept the membership QR on screen.

Step-and-repeat backdrop with sponsor logos by tier — Step-and-repeat, 10 × 8 ft, with sponsors placed by tier

Bedros Keuilian interviewed in front of the step-and-repeat — On the night: Bedros Keuilian, interviewed at the step-and-repeat

Membership roll-up banner with a QR code to apply — Membership roll-up with a QR code to apply

Davel roll-up showing the funnel behind the night — Our own roll-up: the funnel behind the full room

The Davel roll-up standing in the room on the night — On the night: our roll-up in the room

Half-fold program placed on every chair — The program on every chair: the speaker, the club and the night

Six sponsor flags — Sponsor flags, one thank-you per sponsor

Custom event wristband — Custom wristbands for every guest

On screen Four loops

Made for the big screen

Four loops ran in the room all night: a walk-in loop that welcomed guests, thanked every sponsor by tier and showed the membership QR, walk-on screens for the host, the club’s co-founder and Bedros, a calm backdrop during the talk, and a podium screen with the QR to apply.

Walk-in loop: welcome screen, Mantashyants Los Angeles and Bedros Keuilian — **Walk-in loop**Welcome

Walk-in loop: thank you to our main sponsors — **Walk-in loop**Main sponsors, then sponsors and partners

Walk-in loop: become a member, with a QR code to apply — **Walk-in loop**Become a member, with the QR to apply

Walk-on screen for the host, Emma Sargsyan — **Walk-on screen**The host

Walk-on screen for the club co-founder, Vahram Mirakyan — **Walk-on screen**The club’s co-founder

Walk-on screen for the speaker, Bedros Keuilian — **Walk-on screen**The speaker

Bedros Keuilian on stage in front of his walk-on screen — **On the night**Bedros Keuilian takes the stage in front of his walk-on screen

The host at the podium with her walk-on screen behind her — **On the night**The host’s walk-on screen

The club co-founder on stage with his walk-on screen — **On the night**The co-founder’s walk-on screen

Bedros Keuilian speaking in front of the event backdrop screen, the audience in the foreground — **During the talk**The calm backdrop, with every logo small

The night October 1st

A line at the door. A full room inside.

Our photographer, Gagik Petrosyan, covered the night from the line at check-in to the last photo at the step-and-repeat.

A packed room of guests listening to the talk — Every seat taken: 300 guests in a room planned for 200

Guests lining up outside at check-in — The line at check-in

Guests checking in beside the sponsor flags — Check-in, beside the sponsor flags

Guests filling the lounge and the sponsor tables before the talk — The lounge and the sponsor tables before the talk

Bedros Keuilian with a guest, the membership QR on the screen behind them — The membership QR, on screen behind Bedros Keuilian

Credits Who made it

A joint effort of the Mantashyants LA and Davel teams, working as one from the first announcement to the last guest through the door. Event marketing, design and production by Davel Creative Agency. Event photography by Gagik Petrosyan for Davel.

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