Before we talk about publicity, a few honest questions.
- When someone searches your name today, what do they find: the story of who you are, or a list of credentials?
- How many people know what you do, but have never heard how you think, why you started or what you stand for?
- What has that cost you: the interview that went to someone less experienced, the client who chose a name they recognised, the book, talk or idea still waiting for the right stage?
- And if the next five years look like the last five, will people know the person behind the work?
Dr. Susan Chobanian: four years of building a recognizable medical brand.
When we started working with Dr. Chobanian, she was already a successful cosmetic surgeon with decades of surgical experience. What we saw was everything around it: the woman behind the practice, her story, and how much more she had to share.
For about four years we have been her strategic creative and marketing partner. The goal was clear: establish her as a trusted authority in rhinoplasty while communicating the human side of her work, from confidence and identity to patient care and transformation. That has meant brand positioning, creative campaigns, outdoor advertising, digital marketing, patient storytelling and national media outreach, including a CBS/KCAL television interview with Erika Olsen, podcast appearances, expert interviews and multiple magazine features.
A personal brand, built like a campaign.
- Positioning.Brand strategy that defines what you want to be known for, by whom, and why it matters to them.
- Your story.The narrative and messages that carry you through interviews, stages, captions and conversations, in your own voice.
- Creative direction.Photography, film and a visual identity that look and sound like you on your best day.
- PR and media relations.Pitching your expertise to television, podcasts, interviewers and magazines, and preparing you for every appearance.
- Outdoor and digital.Billboards, ads and campaigns that put your name where your audience lives and scrolls.
- Social and content.Content produced by our own team, so your presence keeps working between headlines.
Picture your name opening doors before you do.
How Elen builds a personal brand.
Elen Gasparyan has directed Dr. Chobanian’s personal brand for about four years. The sequence is the same for a surgeon, a founder or an author.
We listen to your story.
Long conversations about where you started, what you believe, what you are proud of and what you want the next chapter to be. The story is usually bigger than the biography.
We define what you will be known for.
One clear position, for one clear audience, with the proof to back it up. Everything else is built on it.
We shape how you show up.
How you present yourself, how you speak, how you connect with an audience and how people see you beyond your profession, on camera and in person.
We create the stage.
Opportunities to share your expertise through television, podcasts, interviews, media features and events, with preparation for every one of them.
We keep your name visible.
Outdoor, digital, social and content that keep your story in front of the right people between appearances, and turn attention into enquiries.
The standard behind it
The work
★ Client reviews
What clients say about working with us.
Davel Creative Agency is great, and they feel like part of our team.
They were genuinely invested in our success, which is probably the biggest thing that set them apart.
Since contracting with them, I've had friends and family regularly stop me and say "whatever you did to your marketing recently, don't change it!" With Davel's help and ideas/creativity, our instagram has truly experienced a facelift, and our business has really started to pick up with calls, bookings etc. Probably one of the best business decisions I've made.
✶ Partners
Trusted by brands that expect results.
Tech startups, fashion brands, non-profits, food and beverage, healthcare, hospitality and global corporations.
FAQ Before you book
Questions people ask
- Who is this for?
- People who have already built something: doctors and surgeons, founders and executives, attorneys, consultants, authors and speakers. If you have the experience and the story, and feel there is another chapter you want to explore, it is for you.
- Can you guarantee TV or press coverage?
- Nobody honest can. What we do is shape a story worth covering, create the opportunities, pitch them to the right people and prepare you for every appearance. For Dr. Chobanian that has included television, podcasts and magazine features.
- Do I have to be on camera?
- Some of it, yes, because people trust people they can see and hear. We direct every shoot and prepare you for every interview, so it feels like you on a good day, not a performance.
- How long does it take?
- A personal brand compounds. The foundations come first: your story, your positioning and how you look and sound. Visibility builds from there. Elen and Dr. Chobanian have worked together for about four years, and the work keeps growing.
- What does it cost?
- It depends on how much of the system you need, from positioning and content to media relations and outdoor. Real numbers come after we understand your goals, which takes one call.
Would it be worth twenty minutes to talk about the story behind it, and what your next chapter could look like?
Pick a time that suits you. Twenty minutes with our team: you leave knowing what your story could become, and what it would take.
Prefer to write first? Leave your details on the contact form and we will call you.