Branding, Web Design/Development, Social Media Management, Marketing Campaign, Fashion & Beauty
Anahit Fashiondrug (Beverly Hills, CA)
Fashion Brand Development & Marketing
About the Project
Anahit Fashiondrug is a Beverly Hills fashion house founded by designer Anahit Ghazaryan, offering custom-made pieces, evening dresses and alteration services from its boutique on Brighton Way. Davel Creative was tasked with turning it into a bold, premium fashion brand with a clear identity and a strong presence across both physical and digital channels—a 360-degree brand built from the ground up, from visual identity and print to web, social media, PR and performance marketing, all held together by one connected system designed to stay consistent at every touchpoint.The creative direction was built around the idea of fashion as desire: expressive, confident and hard to ignore. That became the foundation for the brand’s tone, visual language and campaign direction.
Credits
Date: 2022
Client: Anahit Fashiondrug
Project Type: Branding, Marketing, PR, SMM
Creative Director: Elen Gasparyan
Project Manager: Tatev Hakobyan
Graphic Designers: Karlen Avetisyan, Elina Malkhasyan
