Our Story: Born in Armenia, Built for the World

Davel Creative Agency was co-founded by Davit Gasparyan and Elen Gasparyan in 2017. What began as a highly specialized multidisciplinary creative firm in Armenia quickly established itself as a driving force in the modern communications sector. We didn’t just participate in the local market; we helped define it.

Within our first few years, Davel was entrusted with the creative strategy for the nation's heaviest hitters. We architected work for Beeline, Armenia's major telecommunications provider, and became the go-to agency for the highly competitive financial sector, securing major accounts with Evocabank, Converse Bank, and TelCell. Simultaneously, we became one of the leaders in marketing the country's rich heritage, partnering with the government entity Wine Foundation of Armenia and leading creative initiatives for seven distinct wine producers, including the country's premier wine exporter, Vedi Alco, and Dargett Brewery.

Beyond commercial success, we have been deeply involved in the country's digital, civic, and cultural development. We engineered custom Armenian typography—fonts that are now licensed and actively utilized by the global creative platform PicsArt. During the height of the COVID-19 pandemic, Davel rapidly developed and deployed the "Stay Home" mobile app, a critical civic utility used by Armenian citizens nationwide to digitally process mandatory paperwork when leaving their homes. The agency is also known for the “Difference You Must Know” campaign, a public awareness initiative aimed at bringing clarity and context to important regional topics, which was highlighted by staff.am.

Our strategic work also drove historic national initiatives. We spearheaded the creative direction and communication strategy for the "Read and Play in Vaghuhas" campaign—the first fully funded national initiative on the ReArmenia crowdfunding platform. The campaign's profound impact and innovative, participation-driven strategy were so successful that Elen Gasparyan was invited as a featured guest on Armenian Public Television (H1) and Public Radio of Armenia (Im Radio) to discuss our approach with a nationwide audience.

Our local dominance and civic impact were independently recognized by AGBU Magazine, which highlighted Davel as one of the select few agencies actively shaping Armenia’s modern advertising sector. Our operational excellence also made us a reference model for our peers. In 2021, AdConsult—an international management consultancy—selected Davel as a designated benchmark site, bringing global agency founders and senior professionals to our headquarters to study our workflows.

Expanding the Footprint: Regional Powerhouse

Exceptional creative work transcends language and geography. By 2019, our reputation for original, high-converting digital strategies began driving aggressive cross-border demand.

Corporate leaders and major brands across the region actively sought Davel out. Entering a strong, highly competitive selection process, we won the account for Ural Airlines—the second-largest airline in Russia, generating $1.5 billion in annual revenue. We were consistently tapped for major regional initiatives spanning Eastern Europe and the Mediterranean, delivering cross-border projects for entities in Russia, Ukraine, the United Arab Emirates, and Greece.

We also spearheaded the regional launch of the WAUNT skincare line for Oriflame, a global beauty giant doing almost $1 billion in annual revenue. The campaign was an undeniable triumph. It was discussed on News.am, prompted the multinational brand's other global offices to adapt their creative assets for their own markets, and earned Davel a highly coveted nomination at the Shorty Awards under the regional category.

The Ultimate Vetting: Trusted by Global Institutions

It is incredibly rare for a boutique creative agency to meet the stringent compliance, security, and quality standards required by global governing bodies. Davel has successfully navigated these complex procurement processes, standing as a trusted partner for international institutions.

We have been vetted and engaged by:
The European Bank for Reconstruction and Development (EBRD): Successfully passed a rigorous pre-qualification process to provide official marketing services and consultation. Earning this certification demands proven market standing, a high-caliber team of experts, and an unimpeachable portfolio of major institutional clients.
The United Nations (UN IOM): Entrusted to conceptualize and execute sensitive, high-stakes campaigns to combat human trafficking and protect migrant workers.
The Council of Europe & Austrian Development Agency: Selected through highly competitive bidding to provide high-end production services.

Coast-to-Coast: U.S. Expansion & Nationwide Impact

In 2022, Davel Creative Agency brought its award-winning methodologies to the United States. Bypassing standard industry growing pains, we immediately captured market share from established domestic agencies and executed campaigns and projects for major clients across the nation.

Today, our U.S. portfolio spans multiple critical sectors, time zones, and major metropolitan hubs:

• The East Coast: In New York, we were selected by Community Housing Innovations (CHI)—a massive nonprofit founded in 1991 with a $100M+ operating budget—to elevate their national communications. Down the coast in Florida, we were entrusted to reshape Acute Wound Care’s website and brand identity.
• The South / Texas: We partnered with former NFL star Mark Clayton to architect the breakout brand strategy for his Texas-based tech startup, LIVV Audio, proving our ability to launch innovative consumer products in a crowded market.
• The West Coast & Silicon Valley: In the San Francisco Bay Area, we transformed the brand positioning for Alameda Mortgage Corporation (founded in 1968), operating out of Walnut Creek.
• In Southern California, we oversaw the rebranding and new website for Alain Hirsch Construction, the premier luxury builders responsible for over 45 storefronts on Beverly Hills' iconic Rodeo Drive (including Louis Vuitton and Gucci).
• U.S. Healthcare & Mission-Driven Campaigns: In Los Angeles, we executed the highly visible, emotionally resonant "See Me, Not My Cancer" campaign for Cancer Support Community Los Angeles (CSCLA, est. 1982). This powerful narrative transcended the U.S. market, earning independent editorial features in major international trade publications like the Russian advertising authority AdIndex, a platform reaching hundreds of thousands of industry professionals monthly.
• We also delivered a premium, billboard-led creative direction for Dr. Susan Chobanian, a renowned, board-certified cosmetic surgeon with 35 years in practice who caters to notable public figures and celebrities. And we became her exclusive creative partner since then.

Award-Winning Creative Leadership

At the helm of this global expansion is our Co-Founder and Executive Creative Director, Elen Gasparyan. Her strategic vision has not only driven the agency's global growth but has been definitively recognized by the industry's highest international bodies.

Elen Gasparyan proudly took home two Gold awards at the 2023 MUSE Creative Awards, sharing the global stage with Fortune 500 brands and massive global agency networks like Ogilvy and McCann. Davel’s commitment to elite visual execution was further cemented in 2023 when the agency took home two project wins at the International Design Awards (IDA), while our agency's own digital presence earned a prestigious Awwwards nomination.

Elen doesn't just execute campaigns; she pioneers the methodologies behind them. She is the architect of the C.O.S.M.O.S. Method, a proprietary six-phase scientific framework designed to evaluate and optimize marketing campaigns. Her development of this methodology and her impact as a visionary creative director were independently featured in the professional tech and marketing trade publication, WebProNews.

Because of her established authority, Elen’s expertise is actively sought to evaluate the work of other top-tier agencies. She serves as a judge for the world's most prestigious creative competitions, including the Webby Awards, Anthem Awards, The Drum Awards, and Digiday Awards. Her standing is so widely recognized that she was recently featured in official editorial coverage published directly by the Webby Awards.

Furthermore, she holds exclusive professional memberships with the industry's most respected global institutions:
International Academy of Digital Arts and Sciences (IADAS): Elen is a verified member of this highly selective professional organization. Comprising over 3,000 verified industry leaders, visionaries, and luminaries, IADAS is the governing body that judges the Webby Awards. Membership places her alongside top executives and creative architects from global tech and media giants.
The One Club for Creativity: Elen holds professional standing with The One Club, the world's premier non-profit organization dedicated to recognizing creative excellence in advertising and design. As the organizers of the iconic One Show and ADC Annual Awards, the organization's recognition of her work provides unequivocal validation of her position at the absolute top of the global advertising space.

From a dominant firm in Armenia to a globally recognized creative authority, Davel Creative Agency doesn't just adapt to the market. We lead it.