A few honest questions for fashion and beauty founders.
- When someone sees your product next to a competitor’s at the same price, what makes them choose yours? If you cannot answer in one sentence, neither can they.
- How much of your marketing budget goes into content that looks like every other brand in the feed?
- What did the last launch cost you in inventory that moved slower than planned, and what would it have been worth to sell it out?
- And if the brand stays exactly as it is, where is it in two years?
WAUNT by Oriflame: an integrated campaign that sold the line out.
Oriflame, a beauty brand sold in more than 60 countries, gave us two months to launch its WAUNT skincare line to a female Gen Z audience, in a market K-Beauty already owned. We built the story and the integrated campaign around their world, from the visual identity to the creators who carried it.
In two months the campaign reached more than 500,000 people, generated more than two million impressions, and the line sold out with a 200% increase in sales.
Everything a fashion or beauty brand needs to be wanted.
- Brand identity.Naming, logo, typography and the visual world that makes the label recognisable on a hang tag, a box and a feed.
- Campaigns.Story-led launch and seasonal campaigns, from the concept to the film, the photography and the rollout.
- Social media content.Reels and photography shot to the brand’s standard, on a schedule, so the feed looks like the campaign.
- Online stores.E-commerce built to carry large, configurable catalogs and still feel simple to shop, on a phone first.
- Social media and Google ads.Paid campaigns that put the right product in front of the right buyer, tested and adjusted weekly.
- Photography and film.Lookbooks, product and campaign shoots directed by the same creative team, so nothing looks borrowed.
Picture your brand with the marketing right.
How we work with fashion and beauty brands.
Desire first, production second, launch third. Never the other way round.
Define the desire.
Who wears this, what it says about them, and what the brand stands against. Agreed before a single visual is drawn.
Build the world.
Identity, art direction and the campaign concept developed in rounds, with you in the room.
Produce.
Photography, film, reels and the online store, all from the same brief, so the store looks like the campaign.
Launch and keep selling.
Paid social and Google campaigns, content on a calendar, and the numbers watched weekly until the collection sells through.
The work
We work with tech startups, fashion brands, non-profits, food & beverage companies, entertainment, healthcare, and corporations, delivering tailored creative solutions to help them stand out and succeed
Questions people ask
- Do you work with new brands or established ones?
- Both. We have named and branded labels from scratch and rebuilt the online presence of a jeweler founded in 1978. Discovery tells us what you need, and we tell you honestly on the first call.
- Can you build the online store?
- Yes. Kids Jewelry runs on a store we built to carry a large, highly configurable catalog without making it feel complicated to shop. Stores, lookbooks and landing pages come from the same team as the brand.
- Do you shoot the campaigns?
- Yes. Photography, film and reels are directed by the same creative team that built the brand, so the content looks like the campaign and the campaign looks like the store.
- Do you run the ads?
- Yes. Paid social and Google campaigns with creatives tested and adjusted weekly, run by the people who made the creatives.
- What does it cost?
- Less than a collection that sits. Real numbers come after we understand the scope, which takes one call.
Would it be worth one call to find out what stands between your brand and the customer who should want it?
Pick a time that suits you. One call, no slides, no pitch: you leave knowing what would make your brand the reason to buy.
Prefer to write first? Leave your details on the contact form and we will call you.