A few honest questions for B2B owners and marketing leads.
- When a buyer shortlists three suppliers from a search, does your company look like the safe choice or the cheap one? If you have to explain that you are the real thing, the brand is not saying it for you.
- How much of your pipeline depends on the same relationships, because nothing online is bringing in new accounts?
- What has the old website cost you: the quote request that went elsewhere, the product line nobody could find, the recruit who judged you by the homepage?
- And if nothing changes, where is that in two years?
Better Vacuum Cups: three websites into one platform that sells.
Better Vacuum Cups is an award-winning brand made in the USA and a leader in CNC routing. Its products were spread across three separate websites, which made buying harder than it should be.
We rebuilt everything into one responsive e-commerce platform, with discovery by industry, by machine and by height, so a buyer finds the right cup in seconds. Then our content team produced the videos and the social presence that show the products doing real work.
See the Better Vacuum Cups case study →
Everything a B2B company needs to look like the safe choice.
- Brand identity and naming.Rebrands for companies with a legacy to protect, and names and identities for the new ones.
- Websites and product platforms.Catalogs, configurators and e-commerce built so buyers find the product, the spec and the person to call.
- Product video and content.Video that shows the product doing real work, and social content that keeps the company visible between orders.
- Lead generation campaigns.Google and social campaigns built around what buyers search for, with landing pages that capture the inquiry.
- Campaigns and launches.Story-led campaigns for a new product line, a new market or a new name.
- Trade shows and events.The ticketing, promotion and follow-up sequence for the events that fill your pipeline.
Picture your company with the marketing right.
How we work with B2B companies.
Buyer first, foundation second, then the content and the campaigns that bring the inquiries in.
Understand the buyer.
Who specifies, who approves, what they search for and what makes them nervous. We interview your sales team and your best customers.
Fix the foundation.
The brand where it is holding you back, and a website built so buyers find the product, the spec and the person to call.
Show the product working.
Video, photography and content that make the quality visible, produced by the same team that built the brand.
Generate the inquiries.
Search and social campaigns aimed at what buyers actually type, watched and adjusted weekly.
The work
We work with tech startups, fashion brands, non-profits, food & beverage companies, entertainment, healthcare, and corporations, delivering tailored creative solutions to help them stand out and succeed
Questions people ask
- Our product is technical. Can you handle it?
- Yes. We start by learning the product from your engineers and your sales team, and we write and design for the buyer who specifies it. Better Vacuum Cups sells by machine and by height; the platform we built lets a buyer shop that way.
- We have a website. Why rebuild it?
- Maybe you should not. Some sites need a new structure so buyers can find products; some need new content and speed. We audit first and tell you honestly which one you are.
- Do you produce the video?
- Yes. Product and facility video, edited for the website, for social and for the sales team’s laptop, all from our content team.
- Can you generate leads, not just design?
- Yes. Search and social campaigns built around what buyers search for, with landing pages that capture the inquiry and a CRM that follows it up. We watch the numbers weekly and adjust.
- What does it cost?
- Less than the accounts you lose to a supplier who looks more serious online. Real numbers come after we understand the scope, which takes one call.
Would it be worth one call to find out why buyers are not calling you first?
Pick a time that suits you. One call, no slides, no pitch: you leave knowing what would bring in more inquiries and what it would take.
Prefer to write first? Leave your details on the contact form and we will call you.