About the Project

Arctic Elevation is a premium recovery studio opening in Santa Monica, bringing whole-body cryotherapy, red light therapy, full-spectrum infrared sauna, Normatec compression, IV infusions and clinician-guided GLP-1 and peptide care under one roof. As a pre-opening brand it had no audience and no bookings, so it needed demand built before the doors opened.

Davel Creative developed a complete launch and growth strategy for the studio. Rather than simply promoting cryotherapy, IV therapy, red light therapy and the other services on the menu, we positioned Arctic Elevation as a destination for nervous-system recovery, performance, longevity, and feeling like yourself again—a message that gave every service a reason to exist beyond the equipment behind it.

The work spanned brand strategy and positioning, launch and campaign development, social media, content production, influencer outreach, local marketing, paid advertising and membership strategy. Social content carried the recovery narrative to a Santa Monica audience, while a set of service-specific landing pages supported the paid campaigns: instead of sending every ad to one general page, each audience arrived on a page built around the service it came for, with focused messaging, founding pricing and a single clear action step. That match between interest and page turned pre-opening awareness into measurable leads and consultation requests.

Credits

Date: 2026
Client: Arctic Elevation
Project Type: Launch Strategy, Social Media & Landing Pages
Creative Director: Elen Gasparyan
Project Manager: Tatev Hakobyan
Graphic Designer: Seda Harutyunyan
Landing Page Development: Levon Hayrapetyan