Branding
Pizza Gio (Miami, FL)
Branding & Visual Identity

About the Project

Pizza Gio is a Miami-based pizzeria rooted in authentic Italian flavor and warm hospitality. Davel Creative built a bold, inviting brand identity that blends Italian tradition with Miami’s vibrant energy. From the expressive logo and rich color palette to the typography and brand voice, every element was designed to feel authentic, playful, and memorable.

The system runs across packaging, uniforms, signage, print, and social — a hand-drawn pizzaiolo and sticker set, the line “Slices That Speak Italian,” and a four-color palette pulled straight from the ingredients: tomato, crust, basil, and parmesan.


Credits

Date: 2024
Client: Gio Pizza
Project Type: Branding, Visual Identity
Graphic Designer: Koryun Mkhitaryan
Illustrator: Seda Harutyunyan
Case Study & Presentation: Marietta Avdalyan
Project Manager: Nina Hovhannisyan
Project Head: Marie Poghosyan


Pizza Gio (Miami, FL)

Pizza Gio sticker set and logo over an overhead spread of pizzas

Pizza Gio branded pizza box carried by a server

Pizza Gio primary logo lockup beside a pizzaiolo stretching dough

Pizza Gio brand archetypes: Everyman, Hero and Jester

Pizza Gio staff t-shirts in green and cream

Pizza Gio branded apron and takeaway bags

Pizza Gio colour palette with Pantone, CMYK and HEX values

Pizza Gio coasters and sticker set on a cafe table

Pizza Gio outdoor billboard campaign

Slices That Speak Italian wall graphic in the Pizza Gio dining room

Pizza Gio business cards over a margherita pizza

Pizza Gio storefront awning and signage

Pizza Gio happy hour A-frame pavement sign

Pizza Gio branded cups and pizza boxes

Pizza Gio social media posts

Pizza Gio project credits

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