Client: Solar Group

Year: 2019

Credits:

Research: Mariam Poghosyan, Elen Gasparyan

Graphic Designer: Syuzan Sirunyan

UI/UX: Anush Sahakyan

Website Development: Hayk Antonyan, Davit Gasparyan

About the Company, Mission and Vision

Davel Creative Agency was accredited to create the full branding of “Solar Group” company. Clean environment, accessible renewable energy, healthy generations: this is how “Solar Group” sees the future of humanity, company with professional team and 10+ years of experience in the field of renewable energy.

Considering the above-mentioned mission and vision of the company we were challenged to come up with a futuristic brand identity that combines almighty nature with technology.

We paid special attention to the creation of the logo as it is the spirit of the brand identity.

Brand story

In the region with the oldest winemaking traditions Vayots Dzor, almost everyone is engaged in winemaking. They cultivate, cherish and take care of young and centuries-old vine seedlings like their children. In such a family the founder of “Toonk” was born. He was creating the best traditional signature wines with his grandfathers, flavoring them with a good combination of love and craftsmanship of the younger and elder generations.

The wines have been called “Toonk”, as they symbolize the rebound with the roots, home and family, just like Armenia is the cradle of winemaking.

The Solution

Our aim was to build a new brand with a modern touch, yet with a timeless design. We started with diverse sketches and narrowed them down to the final yield. The finish transformed from the base

B

BRAND BIO

SAZUME is an Armenian high fashion brand. They produce casual, classical, and timeless clothes that are in line with the latest

seasonal trends of world fashion. SAZUME was born with the efforts of a group of fashion and clothing industry professionals.

Combining their experience and passion for fashion, they answer the ultimate question of every woman's life "WHAT SHALL I WEAR TODAY?"

NAMING SOLUTION

The naming objective was to find a name that will actively be used in fashion talks, making the brand memorable. This new Armenian fashion brand will help you create the look that is really SAZUME, which translated from Armenian, literally means FITS. SAZUME - IT FITS

DESIGN SOLUTION

The LESS IS MORE statement guided us through the whole logo design process. It does translate the brand vis