BRAND BIO

SAZUME is an Armenian high fashion brand. They produce casual, classical, and timeless clothes that are in line with the latest

seasonal trends of world fashion. SAZUME was born with the efforts of a group of fashion and clothing industry professionals.

Combining their experience and passion for fashion, they answer the ultimate question of every woman's life "WHAT SHALL I WEAR TODAY?"

NAMING SOLUTION

The naming objective was to find a name that will actively be used in fashion talks, making the brand memorable. This new Armenian fashion brand will help you create the look that is really SAZUME, which translated from Armenian, literally means FITS. SAZUME - IT FITS

DESIGN SOLUTION

The LESS IS MORE statement guided us through the whole logo design process. It does translate the brand vision and high-

lights elegance and contemporary minimalism. The elegant simplicity of the logo allows a flexible transformation across all

communication.

CREDITS

Client: Sazume

Creative Director: Elen Gasparyan

Graphic Designer: Karlen Avetisyan

Motion Designer: Arman Simonyan

Model: Diana Sargsyan