Ural Airlines is a prominent airline company in Russia that offers both scheduled and chartered flights, both domestically and internationally. Armenia is an important destination for the company, and they wanted to increase online ticket purchases to and from this country.
To achieve this goal, Ural Airlines CSJC developed a targeted marketing strategy that focused on different target groups and market segments. This strategy included multiple mini-campaigns that were tailored to each specific segment (frequent travelers, business people, commuters, etc.). Additionally, the creative team came up with various techniques to influence social media users and encourage them to buy tickets online.
The targeted marketing strategy was a success, and it helped to increase online ticket sales to and from Armenia by 20%. The campaign also helped to increase brand awareness and improve customer satisfaction.
Here are some of the key elements of the targeted marketing strategy:
- Segmentation: The target audience was segmented into different groups based on their travel needs and preferences.
- Personalization: The marketing messages were tailored to each specific segment.
- Social media: Social media was used to reach out to potential customers and encourage them to buy tickets online.
- Call to action: The marketing messages included a clear call to action, such as "Book your tickets now!"